Marketing Basics
Course Objectives
Research has consistently demonstrated that when clear goals are associated with learning, it occurs more easily and rapidly. With that in mind, let’s review our goals for this course.
At the end of this training, participants should be able to:
- Define your market.
- Know the different types of marketing and ways to use them.
- Learn effective ways of communicating with the customer.
- Know how to set marketing goals and strategies.
- Recognize common marketing mistakes and know how to avoid them.
Table of Contents
Module Two: What is Marketing?
Module Three: Common Marketing Types (I)
Module Four: Common Marketing Types (II)
Module Five: The Marketing Mix.
Module Six: Communicating the Right Way.
Module Seven: Customer Communications.
Module Eight: Marketing Goals.
Module Nine: The Marketing Funnel
Module Ten: Marketing Mistakes (I)
