Media and Public Relations

Course Objectives

Research has consistently demonstrated that when clear goals are associated with learning, it occurs more easily and rapidly.

By the end of this training, participants will:

• Network for success
• Manage “Meet and Great” opportunities
• Dress for success
• Write effectively
• Set goals
• Manage media relations
• Plan issue and crisis communication
• Use social media
• Deliver effective employee communication

Table of Contents

Module One: Getting Started.

Module Two: Networking for Success (I)

Module Three: Networking For Success (II)

Module Four: The Meet and Greet

Module Five: Dressing for Success.

Module Six: Writing.

Module Seven: Setting Goals.

Module Eight: Media Relations.

Module Nine: Issues and Crisis Communication Planning.

Module Ten: Social Media (The PR Toolkit)

Module Eleven: Employee Communications.

Module Twelve: Wrapping Up.