Personal Branding

Course Objectives

Research has consistently demonstrated that when clear goals are associated with learning, it occurs more easily and rapidly. With that in mind, let’s review our goals for today.

At the end of this training, participants should be able to:

• Define your image.
• Control your image.
• Understand how to sharpen your brand.
• Use social media appropriately.
• Manage your brand in a crisis.
• Develop a professional appearance.

Table of Contents

Module One: Getting Started.

Module Two: Defining Yourself (I)

Module Three: Defining Yourself (II)

Module Four: Controlling and Developing Your Image.

Module Five: Personal and Professional Influences.

Module Six: Sharpening Your Brand.

Module Seven: Appearance Matters.

Module Eight: Social Media (I)

Module Nine: Social Media (II)

Module Ten: Brand Management During a Crisis.

Module Eleven: Branding Personality Traits.

Module Twelve: Wrapping Up