Prospecting and Lead Generation

Course Objectives

Research has consistently demonstrated that when clear goals are associated with learning, it occurs more easily and rapidly. With that in mind, let’s review our goals for this course.

At the end of this training, participants should be able to:

• Identify prospects
• Implement both traditional and new marketing methods
• Use the pipeline effectively
• Educate customers
• Track activity and make adjustments as needed

Table of Contents

Module One: Getting Started.

Module Two: Prospecting.

Module Three: Traditional Marketing Methods.

Module Four: New Marketing Methods.

Module Five: Generating New Leads.

Module Six: Avoid Common Lead Generation Mistakes.

Module Seven: Educate Prospects.

Module Eight: The Pipeline.

Module Nine: Follow-up Communication.

Module Ten: Track Activity.

Module Eleven: Create Customers.

Module Twelve: Wrapping Up.