Trade Show Staff Training
Course Objectives
Research has consistently demonstrated that when clear goals are associated with learning, it occurs more easily and rapidly. With that in mind, let’s review our goals for this course.
At the end of this training, participants should be able to:
- Recognize effective ways of preparing for a trade show
- Know essential points to set up a booth
- Know the Dos and Don’ts behaviours during the show
- Acknowledge visitors and welcome them to the booth
- Engage potential customers and work towards a sale
- Wrap up the trade show and customer leads
Table of Contents
Module One: Getting Started. 6
Module Two: Pre-Show Preparation.
Module Three: Booth Characteristics and Set-Up (I)
Module Four: Booth Characteristics and Set-up (II)
Module Five: During the Show (I)
Module Six: During the Show (II)
Module Seven: Qualifying Visitors.
Module Eight: Engaging the Right People.
Module Nine: The Rules of Engagement (I)
Module Ten: Rules of Engagement (II)
